Creating 'Anything But Ordinary': We captured the essence of India’s iconic boutique hospitality brand, The Park Hotels, in this bold, gorgeous and layered book.
The Park Hotels is India’s leading collection of boutique hotels. Contemporary design and engagement with urban culture lies at the core of the brand. Anything But Ordinary is a stunning compendium of ten issues of Living — their innovative design and lifestyle magazine that spots global trends and shifts, curated and designed by TSK Design for The Park.
Seven sections (Spot, Eat, Know, Immerse, Explore, Love and Wrap) form the framework of the book. The book is content-smart and visually rich, with editorials on The Park’s collaboration with designers and artists like Sir Terence Conran, SOM, Bharti Kher and Klove, amongst many others.
With its subtle embossed outer case, Anything But Ordinary is quiet from the outside, and visually stunning on the inside. This immersive, bold and beautiful anthology perfectly celebrates 50 years of The Park, that is Anything But Ordinary.
MAP (Museum of Art & Photography)
Creating a hybrid display font
Crafting a uniquely Indian alphabet book