Anything But Ordinary: The Park Hotels

Books

Creating ‘Anything But Ordinary’: We captured the essence of India’s iconic boutique hospitality brand, The Park Hotels, in this bold, gorgeous and layered book.

The Park Hotels is India’s leading collection of boutique hotels. Contemporary design and engagement with urban culture lies at the core of the brand. Anything But Ordinary is a stunning compendium of ten issues of Living — their innovative design and lifestyle magazine that spots global trends and shifts, curated and designed by TSK Design for The Park.

Seven sections (Spot, Eat, Know, Immerse, Explore, Love and Wrap) form the framework of the book. The book is content-smart and visually rich, with editorials on The Park’s collaboration with designers and artists like Sir Terence Conran, SOM, Bharti Kher and Klove, amongst many others.

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The Park Hotels is India’s leading collection of boutique hotels. Contemporary design and engagement with urban culture lies at the core of the brand. Anything But Ordinary is a stunning compendium of ten issues of Living — their innovative design and lifestyle magazine that spots global trends and shifts, curated and designed by TSK Design for The Park.

Seven sections (Spot, Eat, Know, Immerse, Explore, Love and Wrap) form the framework of the book. The book is content-smart and visually rich, with editorials on The Park’s collaboration with designers and artists like Sir Terence Conran, SOM, Bharti Kher and Klove, amongst many others.

Separators with huge text, span across spreads, giving the book a bold and graphic identity, while allowing eclectic design elements to co-exist within it. Dramatic images, and graphic illustrations are contrasted with clean typography.

Tactile and experiential, printed on different textured papers, the book invites readers to touch and explore. Photo-essays of evocative images by various photographers, juxtaposed with poetry, capture the sense of discovering the hidden layers of Indian cities. ‘Wrap,’ a whimsical array of neon wrapping papers adds an element of surprise.

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With its subtle embossed outer case, Anything But Ordinary is quiet from the outside, and visually stunning on the inside. This immersive, bold and beautiful anthology perfectly celebrates 50 years of The Park, that is Anything But Ordinary.