Asian Paints: Colour Pro Inspired Interiors Kit

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Devising an innovative marketing tool for India’s leading brand of wall paints: For Asian Paints we created Inspired Interiors – a 360 color kit that decodes the complex world of color – prompting designers to experiment, innovate and use color with confidence.

Young, aspiring interior designers can be overwhelmed with the possibilities that colour offers. This inhibits them from using colours beyond a ‘familiar’ palette. Asian Paints, with its extensive product range of wall colours and textures, appointed us to create a unique marketing tool that would aid, inspire and make the use of colour more accessible to its customers.

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Young, aspiring interior designers can be overwhelmed with the possibilities that colour offers. This inhibits them from using colours beyond a ‘familiar’ palette. Asian Paints, with its extensive product range of wall colours and textures, appointed us to create a unique marketing tool that would aid, inspire and make the use of colour more accessible to its customers.

Inspired Interiors is a compact and portable kit comprising 3 parts:

Colour Ring: Most often colour swatches are presented in a fan-deck. While useful for cataloguing, a deck does not allow flexibility with creating colour combinations. The Colour Ring is a simple and nimble tool which allows the user to explore varied colour combinations both deliberate and accidental.

Inspired Interiors – The Book: With both information and inspiration, the core of the tool is a book made up of 10 carefully curated thematic colour stories; benchmarked case studies from accomplished architects and designers; vital colour knowledge as well as a complete product listing that prompts action.

Texture Play: Users are unaware that textures can be customised by Asian Paints. With this versatile tool, opaque swatches with colour deposit can be overlaid on transparent textured acetate, allowing designers to create bespoke textures.

The tool is unlike any, currently available with competitors. Addressing need gaps, the kit packs in inspiration, knowledge and product information – triggering sales and reinforcing brand loyalty.

 

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