Biocon

Branding & Identities / Environmental Graphics / Print / Web

Biocon is India’s first and largest, fully-integrated, innovation-led biopharmaceutical company. We enabled Biocon’s transition from an enzyme manufacturing company to a global biopharmaceutical enterprise with a strong, dynamic and distinctive identity.

Biocon is India’s first and largest and fully-integrated, innovation-led biopharmaceutical company. In 2002 we were appointed to redesign the company’s brand to reflect its shift, from manufacturing to cutting-edge, research-driven therapeutics.

In a nascent industry, particularly in the Indian context, it was important that the identity clearly connect with biotechnology. Internationally, we needed to present Biocon as a global, credible and professional brand.

The symbol is referred to as the ‘Dynalix’ (dynamic + helix). The double helix lies at the core of biotech research and business. Bold and cleverly abstracted, it reflects Biocon’s pioneering spirit, has strong visual recall and is future proof. Leveraging Biocon’s highly successful 20 year legacy, we retained blue as the primary brand color.

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Biocon is India’s first and largest and fully-integrated, innovation-led biopharmaceutical company. In 2002 we were appointed to redesign the company’s brand to reflect its shift, from manufacturing to cutting-edge, research-driven therapeutics.

In a nascent industry, particularly in the Indian context, it was important that the identity clearly connect with biotechnology. Internationally, we needed to present Biocon as a global, credible and professional brand.

The symbol is referred to as the ‘Dynalix’ (dynamic + helix). The double helix lies at the core of biotech research and business. Bold and cleverly abstracted, it reflects Biocon’s pioneering spirit, has strong visual recall and is future proof. Leveraging Biocon’s highly successful 20 year legacy, we retained blue as the primary brand color.

The old tagline ‘working with nature’ might have implied an Ayurvedic healthcare brand and was dropped. The new mark clearly indicates Biocon’s core domain of expertise.

Relevant and distinct even today, the Biocon identity continues to represent an innovative, world-class healthcare company.

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“TSK’s design thinking process differentiates the company. Biocon’s unique logo which Tania Khosla christened ‘The Dynalix’ has an enduring dimension that has stood the test of time with its perpetual contemporary look. TSK has many laudable testimonials from a diverse range of organizations who enjoy a ‘stand out’ distinction in a crowded landscape.”

Kiran Mazumdar Shaw, Chairman + MD, Biocon
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