Himatsingka

Brand Identity / Digital / Environmental Graphics / Print / Publication
  • Location / Bangalore

Branding a global integrated textile major: We articulated and consolidated Himatsingka’s legacy and vision through a distinct and bold brand identity. The ‘Himatsingka Wheel’ reflects a dynamic company emphatically propelling forward, while the embedded ‘Star’ reflects Inspired Excellence, the truth that guides their way.

Himatsingka is an integrated global textile company that designs, develops, manufactures, distributes and retails a suite of textile products. Their installed manufacturing capacities for bedding and bath, drapery and upholstery, and fine cotton yarn are amongst the largest in the world. Global scale, next generation digital shop floors, an impressive portfolio of owned and licensed iconic brands including Calvin Klein, Tommy Hilfiger, Kate Spade and Bellora, driven by a committed workforce of 10,000+ people are the hallmarks of Himatsingka.

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Himatsingka is an integrated global textile company that designs, develops, manufactures, distributes and retails a suite of textile products. Their installed manufacturing capacities for bedding and bath, drapery and upholstery, and fine cotton yarn are amongst the largest in the world. Global scale, next generation digital shop floors, an impressive portfolio of owned and licensed iconic brands including Calvin Klein, Tommy Hilfiger, Kate Spade and Bellora, driven by a committed workforce of 10,000+ people are the hallmarks of Himatsingka.

Himatsingka, has over three decades, built a stellar company that is being recognized as a leading world player in the integrated textiles space. The company has been reticent in its brand story-telling, often referred to as a ‘sleeping giant’. Having scaled aggressively in the last decade, Himatsingka appointed TSK Design to partner with them, to consolidate the brand’s legacy, gear them for continued expansion and growth, and build a robust, global brand.

Our design solution is precise, deep and expansive, from a crisp and distinct brand mark that reflects the brand’s vision, to a comprehensive roll-out plan that includes applications across print, digital and environmental spaces.

The Himatsingka mark is built from 6 H’s forming a unique monogram, a seal of quality and trust. It is called the ‘Himatsingka Wheel’ and reflects a company that is dynamic, progressive and constantly moving forward. Embedded within it, is the ‘Himatsingka Star’. This is a symbol for Inspired Excellence, the articulated brand essence that is deeply rooted into the culture of the company.

The brand values determine a balanced color palette – a strong and vibrant orange with a somber, grounded grey. The color palette represents a company that has the Courage, Foresight and Agility to evolve and grow while being rooted in Trust, Unity and Quality.

Bold and definitive, the Himatsingka brand identity is future proof. It allows for expansion into diverse areas of industry, including, but not limited to textiles. It represents a global, dynamic company that is driven by Inspired Excellence.

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