Rebranding GVK BIO to Aragen: Positioning India’s leading biopharma company for global expansion
Branding a global integrated textile major: We partnered with Himatsingka to consolidate the brand’s legacy, gear them for continued expansion, and build a robust, global brand. A distinct and bold identity, the 'Himatsingka Wheel' reflects a dynamic company that is constantly moving forward, while the embedded 'Star' reflects the brand essence, Inspired Excellence.
Our design solution is precise, deep and expansive, from a crisp and distinct brand mark that reflects the brand’s vision and essence, to a comprehensive roll-out plan including applications across print, digital and environmental spaces.
Brief: Action: The Brand Colours: Brand values determine a balanced colour palette – a strong and vibrant orange with a somber, grounded grey. Together the palette represents a company that has the Courage, Foresight and Agility to evolve and grow while being rooted in Trust, Unity and Quality. Impact:
Himatsingka is an integrated global textile company that designs, develops, manufactures, distributes and retails a suite of textile products. Over three decades, it has built a stellar brand that is being recognized as a leading world player in the integrated textiles’ space. The company has been reticent in its brand story-telling. Having scaled aggressively in the last decade, Himatsingka appointed TSK Design to partner in consolidating the brand’s legacy, and gear them for continued expansion through a complete brand re-vamp.
The Brand Mark: The Himatsingka mark is built from 6 H’s forming a unique monogram, a seal of quality and trust. It is called the ‘Himatsingka Wheel’ and reflects a company that is dynamic, progressive and constantly moving forward. Embedded within it, is the ‘Himatsingka Star’. It is a symbol for Inspired Excellence, the articulated brand essence that is deeply rooted in the culture of the company.
Bold and definitive, the Himatsingka brand identity is future proof. It allows for expansion into diverse areas of industry, including, but not limited to textiles. It represents a global, dynamic company that is driven by Inspired Excellence.
The Brand Colours: Brand values determine a balanced colour palette – a strong and vibrant orange with a somber, grounded grey. Together the palette represents a company that has the Courage, Foresight and Agility to evolve and grow while being rooted in Trust, Unity and Quality.