Himatsingka

Brand Identity / Digital / Environmental Graphics / Print / Publication

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Branding a global integrated textile major: We partnered with Himatsingka to consolidate the brand’s legacy, gear them for continued expansion, and build a robust, global brand. A distinct and bold identity, the 'Himatsingka Wheel' reflects a dynamic company that is constantly moving forward, while the embedded 'Star' reflects the brand essence, Inspired Excellence.

Our design solution is precise, deep and expansive, from a crisp and distinct brand mark that reflects the brand’s vision and essence, to a comprehensive roll-out plan including applications across print, digital and environmental spaces.

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Brief:
Himatsingka is an integrated global textile company that designs, develops, manufactures, distributes and retails a suite of textile products. Over three decades, it has built a stellar brand that is being recognized as a leading world player in the integrated textiles’ space. The company has been reticent in its brand story-telling. Having scaled aggressively in the last decade, Himatsingka appointed TSK Design to partner in consolidating the brand’s legacy, and gear them for continued expansion through a complete brand re-vamp.

Action:
The Brand Mark: The Himatsingka mark is built from 6 H’s forming a unique monogram, a seal of quality and trust. It is called the ‘Himatsingka Wheel’ and reflects a company that is dynamic, progressive and constantly moving forward. Embedded within it, is the ‘Himatsingka Star’. It is a symbol for Inspired Excellence, the articulated brand essence that is deeply rooted in the culture of the company.

The Brand Colours: Brand values determine a balanced colour palette – a strong and vibrant orange with a somber, grounded grey. Together the palette represents a company that has the Courage, Foresight and Agility to evolve and grow while being rooted in Trust, Unity and Quality.

Impact:
Bold and definitive, the Himatsingka brand identity is future proof. It allows for expansion into diverse areas of industry, including, but not limited to textiles. It represents a global, dynamic company that is driven by Inspired Excellence.