You Vote. You Decide.


Creating voter awareness through corporate power: You Vote, You Decide is a call to action campaign, provoking urban, educated India to come out and vote.

Created in response to the fervour and apathy around the 2014 general elections in India, we conceived, designed and executed this bold and provocative campaign. By transforming the city’s billboards with simple, yet powerful messages, our attempt was to prod people into taking notice, to think and to come out and vote. In 2014, it was estimated that there were around 100 million first-time voters in India.

Design has immense power to impact change. As communication designers we promote, sell, package and influence. This campaign uses design for a larger, social impact — to drive home a fundamental idea, that each one of us is empowered to vote and decide the future of India. We should celebrate and exercise this right.

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