Crafting a New Concept for Indian Luxury
Atmosphere Fine Furnishings
Crafting the identity for a luxury home-textiles brand: Atmosphere is the retail arm of Himatsingka, which is amongst the three most valued home textile companies in the world. We created an elegant and crisp identity for Atmosphere, preparing it to establish a global footprint.
Atmosphere is a highly evolved, design-led home textiles brand. We rebranded Atmosphere with a language that exudes global luxury. The brand mark is classic and timeless – a high-contrast, serif logotype, with a subtle ligature is juxtaposed with an ultra-thin san-serif, reflecting contemporary elegance. Stripped of colour, the black and white identity allows the fabric to speak; while carefully detailed packaging complements the finesse of the product. The e-commerce website allows the viewer to browse, filter and visualize the fabrics seamlessly. Beautiful and eclectic images inspire the viewer to ‘create their own atmosphere.’