Atmosphere Fine Furnishings

Art Direction / Brand Identity / Campaigns / Digital / Packaging
  • Location / India, Singapore, Dubai

Crafting the identity for a luxury home-textiles brand: Atmosphere is the retail arm of Himatsingka, which is amongst the three most valued home-textile companies in the world. We created an elegant and crisp identity for Atmosphere, preparing it to establish a global footprint.

Atmosphere is a highly evolved, design-led home-textiles brand. We rebranded Atmosphere with a language that exudes global luxury. The brand mark is classic and timeless — a high-contrast, serif logotype, with a subtle ligature, is juxtaposed with an ultra-thin sans-serif, reflecting contemporary elegance. Stripped of colour, the black and white identity allows the fabric to speak; while carefully detailed packaging complements the finesse of the product. The e-commerce website allows the viewer to browse, filter and visualise the fabrics seamlessly. Beautiful and eclectic images inspire the viewer to ‘create their own atmosphere.’

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