Stonehill International School

Branding & Identities / Print / Web
  • Location/ Bangalore

Branding a complete IB school: In an increasingly multinational world, education must provide a global perspective while embracing the local. We crafted an identity that embodies this belief by design.

Stonehill International is an IB School that aims to meet the highest educational expectations of Bangalore’s rapidly growing global community. tsk Design has worked closely with the school in steering its branding since inception. Over the last 7 years, the communication strategy has evolved as the school has grown into a full and vibrant institution.

The brand identity while being international, is local in its reference. Inspired from sandalwood carving, a local craft of Karnataka the brand mark is a hill created from a repeat pattern. Each unit of the hill symbolises the individual that comes together to form a community – one that strives for growth and excellence.

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Stonehill International is an IB School that aims to meet the highest educational expectations of Bangalore’s rapidly growing global community. tsk Design has worked closely with the school in steering its branding since inception. Over the last 7 years, the communication strategy has evolved as the school has grown into a full and vibrant institution.

The brand identity while being international, is local in its reference. Inspired from sandalwood carving, a local craft of Karnataka the brand mark is a hill created from a repeat pattern. Each unit of the hill symbolises the individual that comes together to form a community – one that strives for growth and excellence.

The colour palette is carefully balanced: Burgundy and deep green have gravitas and are associated with world-class education institutes. A fresh orange is youthful and tropical.

In our most recent engagement with Stonehill, we have captured the spirit of the school in two exciting campaigns. ‘I am, We are, Stonehill’, is a feel-good campaign that marks 5 years of Stonehill. In this celebratory campaign the image style transitions from black and white to full colour.

‘Individual Excellence, Collective Progress: Experience IB the Stonehill Way’ consolidates the philosophy of the school which has evolved over 7 years and has become the cornerstone off all brand communication.

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