MAP: Museum of Art & Photography

Brand Identity / Digital / Print

Branding a new museum for Indian art and photography: Comprising one of India’s most important private collections, MAP aims to redefine the museum-going experience in India. We created a brand identity that is vibrant, approachable and culturally relevant.

The Museum of Art & Photography is a new museum in Bangalore centered around a large and varied collection of art, photography, textiles and design, predominantly from the Indian subcontinent, from pre-modern to contemporary.

MAP retraces and maps relationships between artistic disciplines breaking away from older schools of categorisation, and striving towards newer narratives. The brand identity is dynamic and out of the box, resonating with MAP’s curatorial approach. An exciting kit of parts allows for creative interpretation, while being grounded by a distinct mark.

An effusive yet evolved colour palette inspired by visual experiences from across India, gives MAP its unique flavour.

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Redrawing the lines lies at the heart of MAP’s Brand identity.

Working with TSK was more than simply adding a visual dimension to our brand and project. They engaged with us on a much deeper level, helping us understand our objectives better ourselves, and to think about exactly what we were trying to communicate, and why, through a thorough and detailed process of research, creative enquiry and discussion. Their approach was very considered, professional and integral, and as a result of this, together, we achieved a fresh, exciting and successful solution to our brief.

Abhishek Poddar, Director, and Nathaniel Gaskell, Associate Director, MAP: Museum of Art & Photography