MAP: Museum of Art and Photography

Branding & Identities / Web
  • Location/ Bangalore (in progress)

Branding a new museum and cultural hub: Comprising one of India’s most important private collections, MAP aims to redefine the museum-going experience in the city. We created a brand identity that is vibrant, approachable and culturally relevant.

The Museum of Art & Photography is a new museum in Bangalore centered around a large and varied collection of art, photography, textiles and design, predominantly from the Indian subcontinent, from pre-modern to contemporary.

MAP retraces and maps relationships between artistic disciplines breaking away from older schools of categorization, striving towards newer narratives. Our brand identity is dynamic and out of the box, resonating with MAP’s curatorial approach. An exciting kit of parts allow for creative interpretation, while being grounded by a distinct mark.

An effusive yet evolved colour palette inspired by visual experiences from across India, gives MAP its unique flavour.

Read More +

The Museum of Art & Photography is a new museum in Bangalore centered around a large and varied collection of art, photography, textiles and design, predominantly from the Indian subcontinent, from pre-modern to contemporary.

MAP retraces and maps relationships between artistic disciplines breaking away from older schools of categorization, striving towards newer narratives. Our brand identity is dynamic and out of the box, resonating with MAP’s curatorial approach. An exciting kit of parts allow for creative interpretation, while being grounded by a distinct mark.

An effusive yet evolved colour palette inspired by visual experiences from across India, gives MAP its unique flavour.

Case Study

Brief: In a country steeped in rich visual traditions, many of which are living, the engagement with the arts in museums is surprisingly low. Artistic expression is interwoven into the Indian fabric, while museums tend to be formal, static institutions that don’t actively engage with the viewer.

Our client, with over 10,000 important works, aims to make this collection accessible to the public by creating a dynamic, living museum. The museum will grow to become a landmark cultural hub in the city.

Action:

Brand Pillars – We defined 4 brand pillars upon which the brand identity system is built. These are: Open, Vibrant, Knowledgeable, Contextual.

Open: Bringing an important private collection outside its confines to a wider audience.
Vibrant: A multi-disciplinary approach to presenting and curating work.
Knowledgeable: An important resource for significant works of art.
Contextual: A museum that is reflective of its cultural context – diversely Indian & contemporary.

The Mark – Representing the museum’s collection across 6 disciplines, the identity is built on a hexagonal grid with a 6 sided M forming the primary mark.

The Colors – It is important that the MAP identity reflect its local context. What exactly is Indian? With a staggeringly diverse visual culture, pinning down one aesthetic would be narrow. A common thread however, is an unrestrained and intuitive use of color which has deep cultural connects, beyond hue and shade. Not defined by pantone numbers (though supported by it for ease of reproduction), the brand colors are Kaal, Gulabi, Amras, Baigani, Ferozi, Sharbati.

The Brand Language – To resonate with MAP’s cross disciplinary approach to curating, a dynamic set of widgets add a sense of play and creative interpretation to the identity.

It is the idea of redrawing the lines that lies at the heart of MAP’s Brand Identity.

Impact: Through its unique, bold and compelling brand platform MAP engages with its audiences, offering a fresh perspective to the museum experience in the Indian context.

 

Read More +

map-2

Redrawing the lines lies at the heart of MAP’s Brand identity.

colour-gif-3
map_gallery2
map-4
map-5
map-6
map-8
map-7
Map_10

Working with TSK was more than simply adding a visual dimension to our brand and project. They engaged with us on a much deeper level, helping us understand our objectives better ourselves, and to think about exactly what we were trying to communicate, and why, through a thorough and detailed process of research, creative enquiry and discussion. Their approach was very considered, professional and integral, and as a result of this, together we achieved a fresh, exciting and successful solution to our brief.

Abhishek Poddar, Director & Nathaniel Gaskell, Associate Director, MAP: Museum of Art & Photography