Decoding the complex world of colour: For Asian Paints, we created Inspired Interiors — a 360 colour kit that decodes the complex world of colour — prompting designers to experiment, innovate and use colour with confidence.
Young, aspiring interior designers can be overwhelmed with the possibilities that colour offers. This inhibits them from using colours beyond a ‘familiar’ palette. Asian Paints, with its extensive product range of wall colours and textures, appointed us to create a unique marketing tool that would aid, inspire and make the use of colour more accessible to its customers.
The tool is unlike any other currently available with competitors. Addressing need gaps, the kit packs in inspiration, knowledge and product information – triggering sales and reinforcing brand loyalty.
Rebranding GVK BIO to Aragen: Positioning India’s leading biopharma company for global expansion
Branding a global integrated textile major
Shaping the Early Years
Branding a new museum for Indian art and photography
Branding Asia’s premier biotechnology company
Crafting a new concept for Indian luxury
Taking a 100 year old business conglomerate into the future
Rebranding an established education institution
Branding a complete IB school
Branding an integrated real-estate company
Feel Good Stays
Artful screens to fine crafted menus, branding a fine dining restaurant
Reinventing a hotel magazine that is Anything But Ordinary
Branding The Park’s pan-India poolside experience
Crafting the identity for a Luxury Home-Textiles Brand
Creating a hybrid display font
Crafting a uniquely Indian alphabet book