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Aragen
Rebranding GVK BIO to Aragen: Positioning India’s leading biopharma company for global expansion
Decoding the complex world of colour: For Asian Paints, we created Inspired Interiors — a 360 colour kit that decodes the complex world of colour — prompting designers to experiment, innovate and use colour with confidence.
Young, aspiring interior designers can be overwhelmed with the possibilities that colour offers. This inhibits them from using colours beyond a ‘familiar’ palette. Asian Paints, with its extensive product range of wall colours and textures, appointed us to create a unique marketing tool that would aid, inspire and make the use of colour more accessible to its customers.
The tool is unlike any other currently available with competitors. Addressing need gaps, the kit packs in inspiration, knowledge and product information – triggering sales and reinforcing brand loyalty.