Asian Paints: Colour Pro Inspired Interiors Kit

Art Direction / Print / Publication

Decoding the complex world of colour: For Asian Paints, we created Inspired Interiors — a 360 colour kit that decodes the complex world of colour — prompting designers to experiment, innovate and use colour with confidence.

Young, aspiring interior designers can be overwhelmed with the possibilities that colour offers. This inhibits them from using colours beyond a ‘familiar’ palette. Asian Paints, with its extensive product range of wall colours and textures, appointed us to create a unique marketing tool that would aid, inspire and make the use of colour more accessible to its customers.

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The tool is unlike any other currently available with competitors. Addressing need gaps, the kit packs in inspiration, knowledge and product information – triggering sales and reinforcing brand loyalty.