Environmental Graphics
  • Collaborators/ Khosla Associates & Sampath (artist)

Infusing local flavour into a global brand: The design of the MTV office in Bangalore, created back in 1999, resonates with brand’s philosophy of celebrating local culture and music. Inspired by vibrant street graphics, quintessential to the urban Indian landscape, we repackaged the familiar in unexpected ways — creating an eclectic and unique space.

MTV India launched in 1999 with a path-breaking positioning, shaping youth culture, in the process. It embraced local influences into its programming, re-interpreted kitsch visuals and Indian sounds, giving back to young Indians a whole new, exciting version of their everyday.

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