Rebranding GVK BIO to Aragen: Positioning India’s leading biopharma company for global expansion
Feel Good Stays: In a rapidly growing economy with a youth population raring to make it, we designed the brand for a hip and cool budget boutique hotel. Peppermint is high on style and easy on the pocket — a stay that makes you feel good.
The look and feel of the brand is fresh and fun; the tone of voice whimsical. The symbol, derived from a quintessential mint candy has associations that are nostalgic and happy. The colours — rich chocolate brown and zesty green — balance each other. The brown has an air of style and luxury. The green brings punch and energy. A bespoke peppermint fragrance completes the sensorial experience of the brand.