Peppermint Hotels

Brand Identity / Packaging / Print

Feel Good Stays: In a rapidly growing economy with a youth population raring to make it, we designed the brand for a hip and cool budget boutique hotel. Peppermint is high on style and easy on the pocket — a stay that makes you feel good.

The look and feel of the brand is fresh and fun; the tone of voice whimsical. The symbol, derived from a quintessential mint candy has associations that are nostalgic and happy. The colours — rich chocolate brown and zesty green — balance each other. The brown has an air of style and luxury. The green brings punch and energy. A bespoke peppermint fragrance completes the sensorial experience of the brand.

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