Crafting a New Concept for Indian Luxury
Feel Good Stays: In a rapidly growing economy with a youth population rearing to make it – we designed the brand for a hip and cool budget boutique hotel. Peppermint is high on style and easy on the pocket – a stay that makes you feel good.
The look and feel of the brand is fresh and fun; the tone of voice whimsical. The symbol, derived from a quintessential mint candy has associations that are nostalgic and happy. The colors, rich chocolate brown and zesty green balance each other. The brown has an air of style and luxury. The green brings punch and energy. A bespoke peppermint fragrance completes the sensorial experience of the brand.