SanDisk

Environmental Graphics
  • Location/ Bangalore
  • Collaborators/ DWP Architects

Enhancing the India headquarters of a global technology company through folk art: We helped Sandisk assimilate with the local context through folk inspired environmental graphics that are contemporary, and work seamlessly with its global brand identity.

Sandisk is a global, innovation-led technology company. For its India headquarters in Bangalore, spread over 9 floors and 0.25 million sq. ft., we were commissioned to create environmental graphics that would have an ‘Indian essence’, work with the brand colors and complement the contemporary space, appealing to both an international and local audience.

Kolam is an ancient folk art, hand drawn at the entrance of homes in South India to usher in good fortune. Composed of rice flour, lines and curved loops are drawn around an underlying grid of dots. Bringing together the systematic & intuitive, geometric and organic, the Kolam forms the basis of our design approach.

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Sandisk is a global, innovation-led technology company. For its India headquarters in Bangalore, spread over 9 floors and 0.25 million sq. ft., we were commissioned to create environmental graphics that would have an ‘Indian essence’, work with the brand colors and complement the contemporary space, appealing to both an international and local audience.

Kolam is an ancient folk art, hand drawn at the entrance of homes in South India to usher in good fortune. Composed of rice flour, lines and curved loops are drawn around an underlying grid of dots. Bringing together the systematic & intuitive, geometric and organic, the Kolam forms the basis of our design approach.

The versatile grid system allows for significant variety in pattern and scale while maintaining a consistent identity throughout the building. Wayfinding signage is integrated into the design while numbers and symbols are developed from the Kolam grid itself. Laser cut vinyl, printed wallpapers, 3D resin discs with embossed motifs create a textured material palette.

The Kolam inspired environmental graphics are bold, smart yet quintessentially Indian, striking the perfect balance for Sandisk.

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