Reinventing a hotel magazine that is Anything But Ordinary
Creating a hybrid display font: Drawn originally with a reed pen, Curry combines influences from Devanagiri and Uncial. Bold and linear, yet sensuous with flamboyant quirks – Curry is the perfect font for content that is contemporary and rooted in India.
Devanagiri, the primary script for Hindu doctrines was written with a reed pen. Uncial, a majuscule script, was written with a quill pen, in which the angle of the nib is opposite to that of the reed. Curry has visual characteristics – high contrast stroke weights, angles and stress reflective of the reed pen. Further, it draws inspiration from specific Devanagiri letterforms.
The Curry Font Book extends the idea of a hybrid font to express hybrid words. The unique, sometimes hidden quality of words that have been transformed and absorbed from Sanskrit, Hindi and Tamil into mainstream English find a distinct expression through Curry.