Vidyashilp Academy

Branding & Identities
  • Location/ Bangalore

Rebranding a pioneering education institution: A progressive repositioning and distinct identity reaffirms Vidyashilp Academy as a leader in education while readying it for its expansion strategy.

Vidyashilp Academy, a Kindergarten to Grade 12 school founded in 1996 was amongst the first to introduce an alternative, experience based education in Bangalore. It is amongst the top 3 schools in the city.

The education sector today is rapidly growing and highly competitive. With expanded affordability and a rising demand for better education, new schools are mushrooming. Increasingly, children aspire to be global citizens. To align with changing expectations as well as its growth strategy, Vidyashilp Academy needed to revisit its positioning and redesign its identity.

Read More +

Vidyashilp Academy, a Kindergarten to Grade 12 school founded in 1996 was amongst the first to introduce an alternative, experience based education in Bangalore. It is amongst the top 3 schools in the city.

The education sector today is rapidly growing and highly competitive. With expanded affordability and a rising demand for better education, new schools are mushrooming. Increasingly, children aspire to be global citizens. To align with changing expectations as well as its growth strategy, Vidyashilp Academy needed to revisit its positioning and redesign its identity.

The newly articulated mission of the school is Do Well and Do Good echoed in the symbolism of the logo. The torch – the endeavour to ignite in students a confidence in their ability to do well wherever they go. The shield – enduring values that will stand the students in good stead, to do good and contribute to the societies they live in.

The name Vidyashilp meaning sculpting knowledge, is vernacular and not understood in the global context. The universality of the symbolism helps bridge the linguistic gap enabling the branding to be globally relevant. The colours – Navy Blue and Burgundy adapted from the old identity, celebrate the heritage of the school.

Vidyasagar (meaning sea of knowledge) is the feeder playschool. The brand language, while drawing from the parent is playful and whimsical. The mark opens itself to interpretation drawing on the endless possibilities of a child’s imagination.

Read More +

visyashilp-acaemy-old-and-new-logo-2-09
vidyashilp-academy_row-2
vidyashilp-academy_row-2-new
vidyashilp-academy_5
vidyashilp-academy_6
vidyashilp-academy_7
vidyashilp-academy_8
vidyashilp-academy_9
vidyashilp-academy_10vidyashilp-academy_11
vidyashilp-academy_12
vidyashilp-academy_13
vidyashilp-academy-2-02
vidyasagar-preschool_15
vidyssagar-watermark-13
vsa-vectors-for-web-05