Aragen
Rebranding GVK BIO to Aragen: Positioning India’s leading biopharma company for global expansion
Brand Identity / Digital / Environmental Graphics / Print
The Tower Kitchen
Brand Identity / Environmental Graphics / Print
Artful screens to fine crafted menus, branding a fine dining restaurant: A basic typographic brand mark exudes authenticity while pots and pans are glorified into innovative screens creating a layered dining experience.
The Tower Kitchen, a fine dining restaurant in Bangalore shares its location with the already popular nightspot, Skyye bar. The name, The Tower Kitchen is both imposing and warm. Tower — as it is perched on the 16th floor of the UB City tower, Bangalore’s epicentre. And Kitchen, because the focus here is on superb food, both experimental and comfort.
The brand identity comprises simple, bold typography, complemented with a playful graphic palette of kitchen utensils which are interpreted in varied ways, in pattern, scale and materiality.
