The Tower Kitchen

Branding & Identities / Environmental Graphics
  • Location/ Bangalore
  • Collaborators/ Khosla Associates

Artful screens to fine crafted menus, branding a fine dining restaurant: A basic typographic brand mark exudes authenticity while pots and pans are glorified into innovative screens creating a layered dining experience.

The Tower Kitchen, a fine dining restaurant in Bangalore shares its location with the already popular nightspot Skyee bar. The name, The Tower Kitchen is both imposing and warm. Tower – as it is perched on the 16th floor of the UB City tower, Bangalore’s epicenter. And Kitchen, because the focus here is on superb food, both experimental and comfort.

The brand identity comprises simple, bold typography, complemented with a playful graphic palette of kitchen utensils which are interpreted in varied ways in pattern, scale and materiality.

Read More +

The Tower Kitchen, a fine dining restaurant in Bangalore shares its location with the already popular nightspot Skyee bar. The name, The Tower Kitchen is both imposing and warm. Tower – as it is perched on the 16th floor of the UB City tower, Bangalore’s epicenter. And Kitchen, because the focus here is on superb food, both experimental and comfort.

The brand identity comprises simple, bold typography, complemented with a playful graphic palette of kitchen utensils which are interpreted in varied ways in pattern, scale and materiality.

In addition to naming and branding, we worked in close collaboration with award winning architecture firm Khosla Associates, to innovatively integrate the identity into a mid-century influenced interior space.

A stunning screen made of shapes – woks, spatulas and whisks laser cut from thick metal sheets and held together by a grid – draws inspiration from model art. Bright post box red, this forms a divider between the lounge and dining space. The chef’s table is given privacy by customized wooden screens. Giant cut-outs of kitchen tools pivot individually, creating semi permeable spaces and an exciting, nuanced experience.

Thematic identities shout for attention in Bangalore’s buzzing restaurant scene. In contrast, at The Tower Kitchen the hero is the craft of cooking.

Read More +

Tower_8
Tower_2_2
Tower_3
Tower_7
Tower_4
Tower_5
Tower_6